2.16 MILLION PEOPLE LIVE WITHIN 25 MINUTES OF DOWNTOWN
The area depicted in the image covers only 2.13% of Portugal, yet concentrates 1/5 of the country's entire population: 2.16 million people.
Such concentration - with an urban population density of 2,844 inhabitants/mi2 - represents a vast direct market on a global scale, extremely vast in the context of Portugal.
3.41 MILLION PEOPLE LIVE WITHIN 40 MINUTES OF DOWNTOWN
Around the area previously shown there's a ring of cities very close to each other and to Porto itself, which, together with the latter, form an even greater concentration.
The light blue area, alone, is home to more than one million people, and together with Porto and its surrounding area, forms an agglomeration of 3.41 million. This is, in effect, the largest human concentration of Portugal, where 1/3 of the entire nation population lives in just 4.5% of its territory.
Porto's size alone would not be enough to portray its potential, since the city would be very different if it were isolated in a deserted area, compared to what it is when surrounded by a group of cities which, together, aggregate more population than many entire regions in Europe.
Not surprisingly, the main centers of this agglomeration (including the important cities of Aveiro, Braga, and Guimarães) are all connected to each other and to Porto itself by an intricate network of highways and urban trains, forming what we can call a polycentric metropolis - something very common in Europe.
The Great Ring
3.41 MILLION PEOPLE LIVE WITHIN A 20-MINUTE DRIVE OF THE A41 CIRCULAR HIGHWAY.
Another way to look at the immense sphere of influence of this city-region can be seen through the A41 Circular Highway.
The image shows the entirety of A41. Within a 20 minute drive, inside or outside the blue line, resides more than 1/3 of the entire country's population.
Any investment at any point in Porto-Braga-Aveiro Area (PBA Area) will have the 11th largest concentration of people in the European Union as a direct target audience.
PORTO VS MADRID
MARKET EQUIVALENT TO HALF OF COMUNIDAD DE MADRID'S
Com. de Madrid
As an example, for a solid reference, we can compare Porto-Braga-Aveiro Area to Comunidad de Madrid. In less than half the area, Porto-Braga-Aveiro Area has more than half the population.
On a global scale, the relationship of Braga and Aveiro to Porto is like the one of Yokohama to Tokyo, New Jersey to New York, or the Orange County to Los Angeles. This is not always evident because the current boundaries of Porto Metropolitan Area do not encompass the entire area depicted in the image. Nevertheless, the population is there. So are the communication routes and the cultural proximity that connects them.
Regardless of any politically defined limits, one reality is objective: the so-called capital of the Iberian Peninsula and second city of the European Union does not have, in 40 minutes from its epicenter, even twice the population of the one existing at the same distance from Porto epicenter, showing that the potential market of PBA Area is unequivocally one of the heavyweights of Europe.
The image on the left represents the Atlantic strip of the Iberian Peninsula (Portugal + Galicia) and its population distribution. The right one shows the light pollution emitted by the urban centers of the Iberian Peninsula, when seen from space.
EPICENTER OF THE CORUÑA-SETÚBAL AXIS
14 MILLION PEOPLE LIVE WITHIN 3 HOURS OF DOWNTOWN PORTO
Beyond Porto we can clearly see the high human density of the Coruña-Setúbal axis. This concentrates 13 million people in an area substantially smaller than Portugal, and it's the 33rd most populated mega-region (or megalopolis) in the world.
Porto, in addition to being, among the other concentrations within the megalopolis, the most populous, is also located in its epicenter, which gives it an immense area of direct and indirect influence.
This area is to the Iberian Atlantic Strip as Madrid is to the Iberian Peninsula. Thus, Porto benefits from the advantages of centrality and the intrinsic qualities of its proximity to the sea - a combination that is very favorable to any type of investment.
BUT THAT'S NOT ALL...
Number of people (in millions) at certain distances from the centre of the two metropolises, by car.
Even though the entire population of the Iberian Peninsula (and also Bordeaux, in France) is within 6 driving hours of Madrid - which accounts for a massive population of 53 million - within 3 hours it's 'only' 13 million.
Taking into consideration that for distances equivalent to 6 hours by car, the airplane is already more used than the car, it's worth emphasizing the fact that at the 3-hour mark (where the car is more used than the airplane) Porto is, between the two, the city with more population around it: 14 million vs 13 million.
A fact that should - undoubtedly! - be taken into consideration when the subject is investment.
In direct comparison with Madrid, Porto has more people within 3 hours, and the presence of the ocean. All in a package that exceeds the 3 million mark in its direct influence and has a new and expanding market.
A Marca da 1 Hora
Ainda que não possamos definir uma linha exacta que divide aquilo que é perto daquilo que é longe, a marca dos 60 minutos é, virtualmente, a coisa que mais se pode aproximar dessa linha. Nesse sentido, aqui ficam as populações existentes a uma hora de algumas relevantes metrópoles à beira mar, e a proporção daquilo a que podemos chamar de "Direct Market" do Porto face às referidas metrópoles.
Número de pessoas (em milhões) a uma hora de carro de alguns epicêntricos costeiros.
Rio de Janeiro
Not only the biggest coastal city, but also the largest metropolis on the planet - the futuristic mega-city that, by comparison, makes all the others seem small. From that perspective, it's impressive how Porto - often associated with the small municipality with the same name - has, within 1 hour of Aliados, a staggering 12.8 percent of the population within the same distance of Shibuya.
❤ Nova Iorque
Often called the Capital of the World, New York is the largest metropolis bathed by the Atlantic, and also the biggest of all the Western coastal cities. It's just over there, on the other side, for those who look at the Ocean from Foz District. Five miles inland, at Aliados, the population within 1 hour is equivalent to 19.3% of that of Times Square within the same distance. In round numbers, this means that for every 5 people around New York, there is 1 around Porto. Considering that we're talking about no less than New York, the portuguese metropolis holds up very well.
❤ Los Angeles
The largest concentration of people on Earth next to a west-oriented ocean, and thus quite comparable to Porto - in which case one should replace the word "Earth" with the word "Europe". Within 1 hour of Aliados there's a population equivalent to 30.9% of that of Pershing Square at the same distance. The population market around Porto is thus equivalent to almost 1/3 of the Pacific Behemoth. Impressive!
❤ Rio de Janeiro
The largest Portuguese-speaking coastal city in the world concentrates more people than Portugal. From the top of Corcovado, Christ the Redeemer observes, attentively, the enormous population within 1 hour of Himself. On this side of the Atlantic, Almeida Garrett does the same at Aliados, and finds a number of people equivalent to 40% of those surrounding the Marvellous City on the other side :)
The most populous coastal city on the Iberian Peninsula is relatively compact in area, but more than makes up for it with its brutal population density, and how, because of that, it teems with life everywhere. It's to Spain as Rio is to Brazil, or Porto to Portugal - superb supercities. One hour away from Aliados lies the equivalent of 63.5% of the population at the same distance from Plaça de Catalunya. In round numbers, for every 3 people around Barcelona, there are 2 around Porto. Remarkable!
The Portuguese capital had, associated to itself and for a long time, an administrative metropolitan area that, in area, was 3 times larger than Porto's, which, in population terms, generated a statistical discrepancy inexistent in physical reality. Nevertheless, within 1 hour of Praça do Comércio resides an impressive 4.1 million people. No less impressive - on the contrary, even more impressive! - are the 5.4 million at the same distance from Aliados, a figure that gives the one-hour ring around Porto a percentage of 131.7% compared to those living around Lisbon.
Although on a European scale Porto's location may be called peripheral, on a global scale not only isn't peripheral, but it's quite central. The city is practically equidistant between New York and Moscow, California and China, Brazil and Norway, Canada and India, and it's also central in the major sea routes between the Northern Hemisphere and Southern Hemisphere, and also the Northern Europe and the Mediterranean Sea.
STRATEGIC POSITION IN THE WORLD
EQUIDISTANCE BETWEEN IMPORTANT CENTERS AND ROUTES
In geographical terms, Porto is for the America-Asia axis as Frankfurt is for the Europe axis, thus being an excellent gateway to and from the Old Continent.
To complement the strategic position in the globe, Leixões Sea Port and Francisco Sá Carneiro International Airport are, admittedly, two world class infrastructures, and grant the city the conditions to cover any demand, either in quantity or quality.
Porto, a real rough diamond waiting to be (even more) polished, is an alternative opportunity for pioneers who decide to invest in it in force.
In geographical terms, Porto is to the America-Asia axis as Frankfurt is to the Europe axis, or Atlanta is to the Eastern US's, thus being an excellent gateway to and from the Old Continent.
To complement the strategic position in the globe, Leixões Seaport and Francisco Sá Carneiro International Airport are, admittedly, two world-class infrastructures, and provide the city with conditions to cover any demand, whether in quantity or quality.
Porto, a true diamond in rough waiting to be (even more) polished, is an alternative opportunity for the pioneers who decide to invest heavily in it.
A REAL ALTERNATIVE TO THE MORE ESTABLISHED METROPOLISES.
MULTI-BILLION DOLLAR ECOSYSTEM
$128+ BILLION WITHIN 40 MINUTES
33% of Portugal's wealth effective contribuition - which, according to the World Bank, has a GDP(PPP) of $389.4 billion - is generated in this area. A equivalent to 128.5 billion dollars.
FAVORABLE COST OF LIVING
The average salary in Porto is approximately 1,325€, in London, 3,900€, and in Oslo, 5,100€. Without further data in the equation, the discrepancy is quite large, but we should remember that money is, in essence, virtual. The value of money does not lie in the number that precedes the currency, but what it allows people to acquire in their daily lives. For example, a liter of milk in Porto costs €0.55, while in Oslo it's closer to €2. All in all, the ratio is favorable to Porto in all areas, except electronics and vacations in other countries.
When salaries are not accompanied by a favorable cost of living, they translate, merely, into inflation - In a land where a bread costs 1 million dollars, someone with 10 million would be very, very poor. This is where Porto shines!
ONE OF THE HIGHEST RELATIVE PURCHASING POWERS IN EUROPE
Cost of Life
Relative Purchasing Power
For any investor, this translates into a gold mine. Paying, in Porto, for example, relatively modest monthly salaries between 1,500 and 2,000€ will invariably provide a huge motivational boost to any team, resulting in remarkable levels of productivity. On the other hand, such salaries wouldn't even cover the minimum wages of some countries. Portugal - and Porto in particular - represents the sweet spot among several economic vectors. Literally, a low cost World Class Country, where human rights and affordable top-of-the-line competency goes hand in hand.
HIGHLY FAVORABLE BUSINESS CLIMATE
There's a Principle that's very clear in the ideology of Porto's population: since the public sector cannot accommodate all the active population, unemployment can only be reduced with the existence of a strong private sector - more companies, more jobs - better conditions for companies - better salaries. In the end, richer companies and people result in a richer State (via taxes), which, in turn, can more easily address all the fundamental social issues of the Country and its people.
It's based on this pragmatic assumption, and with foundations in an altruistic spirit that goes back a long way, that a simple but effective paradigm is generated: The stronger the community, the easier it is for the community to become even stronger.
ThisThis spirit not only creates a favorable atmosphere for those who invest in the Region, but also provides the Region with the necessary infrastructures to ensure that this very atmosphere remains favorable for an indefinite time - a kind of cosmopolitan and entrepreneurial ecosystem that has led non-Portuguese people to call Porto the European Silicon Valley - a title that, although unofficial and quite exaggerated, says a lot about how favorable the business atmosphere is in the city. creates the notion that it's in everyone's interest to help each other, which results in a highly entrepreneurial community with strong international relations.
Important infrastructures within the business sector
⚫ AEP - Business Association of Portugal
⚫ ANJE - National Association of Young Entrepreneurs
⚫ Alfândega Congress Centre - Considered the best Congress Centre in Europe for 2 consecutive years
⚫ Exponor - Portugal's largest International Business Fair
⚫ Europarque - Portugal's second largest International Business Fair
⚫ Zona Industrial da Maia - the second largest on the Iberian Peninsula, after Barcelona
⚫ Several industrial zones, totaling more than twenty-one million square metres
⚫ Several technological districts - areas dedicated to the quaternary sector
⚫ Laboratório Ibérico Internacional de Nanotecnologia - Main Nanotechnology Institute of the Iberian Peninsula (Braga)
⚫ Fraunhofer Portugal - the second largest nanotechnology institute in the Iberian Peninsula
⚫ Large incubators for startups
⚫ Leixões Sea Port - The most representative infrastructure for Portuguese international trade (25% of All Trade)
⚫ Francisco Sá Carneiro International Airport - Considered the 3rd best airport in Europe
⚫ 2 interconnected major Rail Freight Transport Stations
⚫ Porto Business School - One of the most prestigious Business Schools in the World
⚫ Católica Porto || Business School
⚫ 80 Luxury Hotels
A presença de uma cidade é tão ou mais importante do que o seu tamanho ou a qualidade geral do espaço urbano que a compõe. É a presença , acima de tudo, que a define enquanto marca, e consequentemente a torna apelativa a todas e quaisquer ordens de investimento. Nesse sentido há que salientar que o Porto não tem, apenas, vindo a melhorar enquanto cidade, mas também enquanto epicentro global - enquando marca. E há inúmeros indicadores que o evidenciam.
31ª CIDADE MUNDIAL EM EVENTOS INTERNACIONAIS
Anualmente, a International Congress and Convention Association mede a performance das cidades onde mais se concretizam cimeiras, congressos, eventos e colóquios internacionais. Há já algum tempo que o Porto tem constado, consistentemente, no TOP50 mundial, tendo já conseguido a 31ª posição em todo o planeta.
67ª CIDADE DO MUNDO
Todos os anos, a IESE Business School avalia as cidades com base na economia, capital humano, coesão social, ambiente, governação, planeamento urbano, alcance internacional, tecnologia e mobilidade e transportes. A média de todos os indicadores determina a sua posição no ranking global, e, sem excepção, o Porto tem-se mantido no TOP100 de ano para ano. A melhor posição obtida até à data foi de 67ª.
96ª CIDADE MAIS VISITADA DO MUNDO
A Euromonitor International contabiliza, todos os anos, o número de visitantes internacionais a todas as cidades do planeta. Pela primeira vez na História, em 2018, o Porto entrou para o TOP100 mundial. De sublinhar, é, ainda, o aumento de largas dezenas de posições em poucos anos, revelando uma tendência francamente favorável. A cidade é, hoje, um dos centros globais de turismo.
34ª CIDADE MAIS FALADA DO MUNDO ONLINE
A ING Media mede as cidades pelo número total de ocasiões em que são faladas em fóruns, blogs, redes sociais, notícias e quaisquer meios online. O Porto conseguiu a fantástica 34ª posição a nível mundial, o que significa que na Internet, apenas 33 cidades em todo o planeta foram mais faladas do que a metrópole portuguesa. Um indicador notável e que evidencia o quão a Marca Porto é, hoje, significativa, assim como o enorme potencial de ganhos que espera todo aquele ou aquela que tiver o capital para investir na cidade em força.
❤ 600+ GALARDÕES
Mais de 600 galardões à cidade ou a qualquer obra, produto, tendência ou espaço relacionado com a cidade foram atribuídos no SécXXI, por entidades não portuguesas.
❤ “Melhor Destino da Europa”
❤ “Melhor Destino da Europa”
❤ “Melhor Destino da Europa”
European Best Destinations
❤ “2º Cidade Mais Incrível do Mundo”
❤ “3º Melhor Aeroporto da Europa”
Airports Council International
❤ “10º Melhor Aeroporto do Mundo”
Ver outros galardões no menu:
OUTRA VISÃO > WORLD PRESS POWER
ABOUT 86% OF THE POPULATION OF PORTO-BRAGA-AVEIRO AREA (OR 2.8 MILLION) IS UNDER 65
In an aging Continent with a very low birth rate, where, at best, the population increases thanks to immigration, it becomes relevant when a city or region manages to maintain a positive natural balance, and this becomes much easier the younger the population is.
In the municipalities represented in white, the proportion of people over 65 is, at most, 14.1%. With the exception of Porto Center and Aveiro Center (where a large number of retirees live), the entire area is painted in white, showing an extremely young metropolis.
When a very young population is combined with a very high Human Development Index (of 0.91 out of a maximum of 1), the potential for investment is excellent!
It literally represents the Future!
ADHERENCE TO CULTURE
MORE THAN 12,000 TICKETS SOLD PER 1,000 ACTIVE INHABITANTS
For every 1,000 inhabitants, 8,380 tickets are sold annually. This average is based on the entire population, including people in nursing homes and newborn babies. When only the working population is taken into consideration, it exceeds 12,000 tickets per 1,000 people.
Which means that, on average, everyone, without exception, attends a theater or concert more than once a month. One of the highest averages in Europe, and consequently in the World.
This reveals the cultural cocktail that Porto represents - on one hand, a very large number of people, on the other, a high level of attendance per person.
The F1h2o case
According to the organization of F1H2O, the adhesion to 2014 stage in the Douro River was the biggest ever in the history of the event to the date, regardless of the year or location.
Taking into account that this event had already been held in larger centers such as Shanghai, China, and smaller centers such as Doha, Qatar, we can see that the absolute adhesion to an event is not so much related to the population size of a given location, but to the natural predisposition that said location has to adhere to culture. Porto combines size with such a predisposition to join what happens, and F1H2O is proof of that.
The red bull air race case
At its peak, the audience at the race location exceeded 850 thousand spectators, and at Foz, where the open airfield was installed, it approached 200 thousand. The mark of more than one million simultaneous people is thus recorded as the potential adhesion to any other event or set of events. The potential market is there, and there is, from it, a record. It's seven, the figures that make it up.
It is also worth noting that apart from the Pope's visit to the country, there has never been a concentration of more than one million - making this the only circumstance in the History of Portugal that such a mark was beaten on a cultural occasion. All with Douro River and the Atlantic Ocean as background.
One thing is certain: Humanity is extraordinary! From nothing we build everything, and whenever it falls, we rebuild it. It is, however, manifestly easier when the Planet Earth is quiet. There are no historical records of truly devastating catastrophes in this area, be they caused by volcanoes, storms, earthquakes or tsunamis. This has been an area spared by Gaia's Fury (not Gaia Vila Nova, but Gaia, Mother Earth). Rebuilding is always possible, but it takes time, and it has costs. Geological and atmospheric stability represents, above all, a bonus for the quality of life, but also for financial stability.
As far as diplomatic stability is concerned, the scenario is not much different: Portugal is, above all, a neutral country, and international conflicts tend to have little influence here. In addition, we have strong alliances with the European Union, Brazil, China, India, Japan, and the United States, which, let's be honest, also ensures great stability. Locally, high levels of civility and a Police Force of almost 8,000 officers ensures peace every day - the low impunity rate of 0.374% is a reflection of this. All these factors combined ensure, unsurprisingly, a nearly indestructible financial stability. What is erected here hardly falls!
POKER OF ACES
Not infrequently, only maps, charts, rankings, numbers, statistics and graphs are used to measure what is good, bad, or so-so. And while it's nice to look good in such metrics, one must always consider the shell that covers them.
When we look at these four pictures and know that they all portray the same city, we can see that in the case of Porto, the shell is as relevant, if not more relevant, than the metrics.
This tremendous diversity, more than the splendor of each individual scenario or good reason to invest here, is what ultimately makes Porto a captivating city. Those who come here know that they have everything at hand, so they stay or come back. Those who invest, consequently, have in their sphere of influence an increasingly larger and more cosmopolitan community. We are not yet at the level of the most established metropolises on Earth, but we are making great strides there.
And this gap between the aforementioned metropolises is, curiously, the main advantage for those who want to invest here. It's much easier to profit from a rising currency than from a currency that, being extremely rich, has stagnated. Much more than an established superpower, we represent progress and future. And anyone can be part of it, for Porto belongs to everyone.