2.06 MILLION PEOPLE live within 25 minutes from Downtown Porto
The municipalities depicted in the image have a population of 2.06 million, distributed over an area of 1,967Km2, resulting in an urban population density of 1,047hab/km2. These figures correspond to 1/5 of Portugal's population distributed over just 2.13% of its territory.
Such concentration, by itself, represent a vast direct market in global terms, extremely vast in the context of Portugal.
3.21 MILLION PEOPLE live within 40 minutes from Downtown Porto
Around the area previously shown there is a ring of cities very close to each other and to Porto itself, which, together, forms an even bigger concentration. This area sprawls from the south area of Braga District to the north area of Aveiro District, with Porto District between.
The light blue area, alone, is home to more than one million people, and when joined to Porto core and its surrounding area, forms a cluster of 3.21 million inhabitants. This is the largest human concentration of Portugal, in which close to 1/3 of the nation's population resides in just 4.16% of its territory.
All the cities in this area are connected by an intricate network of metropolitan highways and a vast network of urban trains, creating an intermodal network that makes it practical and economical for anyone to move to and from any point within the city-region.
The Great Ring
3.21 Million people live within 20 minutes of driving distance from A41 Circular Highway
The best way to perceive the fact presented here, however, is by resorting to A41 Circular Highway. In the image is drawn, in full, the highway in question. Within 20 minutes of driving distance, inside or outside the blue line, resides almost 1/3 of Portugal's population.
Any investment in any point of Porto-Braga-Aveiro Area will have the 12th largest concentration of people in the European Union as a direct target audience.
PORTO VS MADRID
MARKET EQUIVALENT TO HALF OF THAT OF COMUNIDAD DE MADRID
Com. de Madrid
As an example, for a solid reference, we can compare Porto-Braga-Aveiro Area to Comunidad de Madrid. In round figures, Porto-Braga-Aveiro has half of the population, half of the area, and thus has the same population density (which, being equivalent, allows us to compare the two human regions under the same parameters, and shows that one market represents half of the other).
Names and political defined areas are variable. Population Density is key!
The image on the left represents the Atlantic coast of the Iberian Peninsula (Portugal + Galicia, Spain // Portugalicia) and its population distribution. The one on the right, placed to complement the first, shows the light pollution emitted by the urban centres of the Iberian Peninsula, when seen from Space.
EPICENTRE OF THE CORUÑA-SETÚBAL AXIS
14 Million people live within 3 hours from Downtown Porto
Beyond Porto, we also see the high human density of the Coruña-Setúbal Axis. This concentrates 13 million people in an area substantially smaller than Portugal.
Not only Porto is, among the other concentrations, the most populous, it is also located in the centre of the axis, which gives it an immense area of direct and indirect influence.
This area is for the Iberian Atlantic Coast as the Comunidad de Madrid is for the Iberian Peninsula, as a whole. The advantages of centrality and the intrinsic attributes of proximity to the sea are thus associated with Porto, Braga and Aveiro - an extremely favourable combination for any type of investment.
Number of people (in millions) at certain distances from the centre of the two metropolises, by car.
Although the entire population of the Iberian Peninsula is within 6 hours of Madrid, at the 3 hour mark that number is 13 million.
Considering that for distances equivalent to 6 hours by car, the airplane is more used than the car, it should be underlined the fact that at the 3 hours distance mark (where the car is more used than the airplane) Porto is, between the two, the city with more population around.
A fact that must - undoubtedly! - be taken into consideration when the matter is investment.
In direct comparison with Madrid, Porto has more population within 3 hours, and the presence of the ocean. All in a package that surpasses the 3 million people mark, and has a very fresh and expanding market.
Although, on an European scale, the location of Porto may be called peripheral, on a global scale it not only is not peripheral, but it's quite central. The city is practically equidistant between New York and Moscow, California and China, Brazil and Norway, between Canada and India, and is also central on sea routes such as Northern Hemisphere - Southern Hemisphere and Northern Europe - Mediterranean.
Strategic Position in the World
Equidistance between important centres and routes
In geographical terms, Porto is for the America-Asia axis as Frankfurt is for the Europe axis, thus being an excellent gateway to and from the Old Continent.
To complement the strategic position in the globe, Leixões Sea Port and Francisco Sá Carneiro International Airport are, admittedly, two world class infrastructures, and grant the city the conditions to cover any demand, either in quantity or quality.
Porto, a real rough diamond waiting to be (even more) polished, is an alternative opportunity for pioneers who decide to invest in it in force.
$119 Billion+ at a distance of 40 minutes
In 2019, Portugal's GDP (PPP) surpassed the $340 billion mark. 35% of the country's effective wealth was generated in the Region of Porto and Braga (NUT II) and the Region of Aveiro (NUT III), which amounts to a share superior than $119 billion GDP (PPP) - a significant value on the global scale, and vital to the national equation.
The inclusion of Aveiro is not by chance, since the Districts of Aveiro and Porto are like two parts of the same coin, like Setúbal and Lisbon, or Yokohama and Tokyo - either in great physical proximity, very high commuter traffic, or urban railway connections much more frequent and cheaper than any regional or national connection. Any investment in Porto, Braga or Aveiro is equally profitable for all (and for those who invest in them).
Moreover, the area in question is one of the fastest growing in Portugal, both in terms of economy and population, and because it has an extremely high demographic weight in the country, it will receive consistent State investment and support, like the new Metro expansion, valued at €1 billion.
Favorable Cost of Living
The average salary in Porto is approximately 1,325€, in London is 3,900€, and in Oslo is 5,100€. Without further data in the equation, the discrepancy is very large, but we must remember that money is, in essence, virtual. The value of money does not lie in the number before the currency, but what it allows people to acquire in their daily lives.
One of Europe's greatest relative purchasing powers
For example, the square meter of an average apartment (in size and class) in Porto is approximately 1,900€, in Oslo it's 8,100€. A litre of milk in Porto is around 0.55€, in Oslo it's almost 2€. A whole range of values could be given, showing that the discrepancy between salaries is exceeded by the discrepancy in the cost of living, giving Porto a greater relative purchasing power than one of Europe's richest cities.
In essence, when the wage discrepancies are not accompanied by favourable living costs, they are simply inflation. What would 100 million euros wages be worth if a bread with butter costed 120 million? Almost nothing.
Cost of Life
Relative Purchasing Power
Regardless of any salaries, the population of a city with higher Relative Purchasing Power can, without exception, obtain more goods in everyday life, and is, therefore, objectively richer.
Investors, not only have around them a rich population that can buy a lot of whatever they sell, but also save thousands in wages per employee. Moreover, there's a lot of margin to pay above average wages (boosting motivation) and still save money in salaries. These three factors, combined, work as an ultracombo for serious investors about to expand their own freedom in Porto. And as you might very well know: Freedom is Power.
HIGHLY FAVORABLE BUSINESS CLIMATE
There is a very clear principle in the ideology of the population fabric of Porto - it is that, if the public sector cannot accommodate the entire working population, unemployment can only be reduced by having a strong private sector - more companies, more jobs - better conditions for companies - better wages. In the end, richer companies and people result in a richer State (via taxes), which, in turn, can more easily address all the fundamental social issues for the country and its population.
It is based on this pragmatic assumption with feet on a Centre-Left that does not demonize entrepreneurs but rather emphasise them for the common good, and with foundations in an altruistic spirit that comes from a distant past, that a simple but effective paradigm is generated: The stronger the community, the easier it is for the community to become even stronger. This generates the notion that it is in everyone's interest to help each other, and results in a highly entrepreneurial community with strong international relations.
This spirit not only creates a favorable atmosphere for all those who invest in the Region, but it also provides the Region itself with infrastructures that help that same atmosphere to remain favorable for an indefinite period of time - a kind of cosmopolitan and entrepreneurial ecosystem that has already made non-Portuguese people compare Porto to Silicon Valley - a comparison that, being exaggerated, says a lot about how favorable the business atmosphere is in the city.
Furthermore, it was considered by the Financial Times as the 3rd best city to invest in Southern Europe, and as the 31st best business destination on the planet, by the International Congress and Convention Association. Tripadvisor also considered it the 1st emerging destination in Europe and the 3rd emerging destination in the world, which reinforces the idea that investing in Porto at this time is excellent! Let's do it together!
Important infrastructures within the business sector
⚫ AEP - Business Association of Portugal
⚫ ANJE - National Association of Young Entrepreneurs
⚫ Alfândega Congress Centre - Considered the best Congress Centre in Europe for 2 consecutive years
⚫ Exponor - Portugal's largest International Business Fair
⚫ Europarque - Portugal's second largest International Business Fair
⚫ Zona Industrial da Maia - the second largest on the Iberian Peninsula, after Barcelona
⚫ Several industrial zones, totaling more than twenty-one million square metres
⚫ Several technological districts - areas dedicated to the quaternary sector
⚫ Laboratório Ibérico Internacional de Nanotecnologia - Main Nanotechnology Institute of the Iberian Peninsula (Braga)
⚫ Fraunhofer Portugal - the second largest nanotechnology institute in the Iberian Peninsula
⚫ Large incubators for startups
⚫ Leixões Sea Port - The most representative infrastructure for Portuguese international trade (25% of All Trade)
⚫ Francisco Sá Carneiro International Airport - Considered the 3rd best airport in Europe
⚫ 2 interconnected major Rail Freight Transport Stations
⚫ Porto Business School - One of the most prestigious Business Schools in the World
⚫ Católica Porto || Business School
⚫ 80 Luxury Hotels
About 86% of Porto-Braga-Aveiro population (or 2.75 Million) is under 65 years old
In an ageing continent with a very low birth rate, where at best the population increases thanks to immigration, it becomes relevant when a city or region manages to maintain a positive natural balance. The younger the population, the easier it is to remain young.
In the municipalities represented in white, the proportion of people over 65 is at most 14.1%. With the exception of Porto Centre and Aveiro Centre (where a huge number of retirees live), the whole area is painted in white.
When an extremely young population is combined with a very high Human Development Index of more than 0.9 (out of a maximum of 1) in an urban universe of more than 3.2 million people, the result for potential investment is excellent!
It literally represents the Future!
Adhesion to Culture
More than 12,000 tickets sold per 1,000 active inhabitants
For every 1,000 inhabitants, 8,380 tickets are sold annually. This average is based on the entire population, including people in nursing homes and newborn babies. If it takes into account the active population alone, it exceeds 12,000 tickets per thousand people, which means that, on average, the entire population attends a theatre or concert at least once a month. This is one of the highest averages in Europe, and consequently in the world.
A formidable cultural cocktail is thus evident - on one hand, a very large number of people, on the other hand, a very high attendance per individual.
The F1h2o case
According to the organization of F1H2O, the adhesion to 2014 stage in the Douro River was the biggest ever in the history of the event to the date, regardless of the year or location.
Taking into account that this event had already been held in larger centers such as Shanghai, China, and smaller centers such as Doha, Qatar, we can see that the absolute adhesion to an event is not so much related to the population size of a given location, but to the natural predisposition that said location has to adhere to culture. Porto combines size with such a predisposition to join what happens, and F1H2O is proof of that.
The red bull air race case
At its peak, the audience at the race location exceeded 850 thousand spectators, and at Foz, where the open airfield was installed, it approached 200 thousand. The mark of more than one million simultaneous people is thus recorded as the potential adhesion to any other event or set of events. The potential market is there, and there is, from it, a record. It's seven, the figures that make it up.
It is also worth noting that apart from the Pope's visit to the country, there has never been a concentration of more than one million - making this the only circumstance in the History of Portugal that such a mark was beaten on a cultural occasion. All with Douro River and the Atlantic Ocean as background.
The iberanime case
When Iberanime took place in Gondomar and Lisbon, the registered audience was bigger in Gondomar, something that left the organization of the event admired - after all, how can Gondomar supplant Lisbon? Alone, it can't.
This case, however, shows that the scale of municipalities reveals little of their potential for investment. Both Gondomar and Lisbon are part of much larger population concentrations, and even if Gondomar, alone, does not surpass Lisbon by any stretch of imagination, the population within 40 minutes from Porto surpasses the population within 40 minutes from Lisbon.
When equal circumstances are provided for any type of event, it is very common for Porto and the surrounding area to aggregate the largest number of people. Several examples could be mentioned to illustrate the previous statement, such as the largest national marathon or New Year's Eve.
(When equal circumstances are not provided... well, as the Portuguese say: there's no use in comparing garlic to oak galls)
One thing is certain: Humanity is extraordinary! From nothing we build everything, and every time it falls down, we rebuild and rise again. However, everything is manifestly easier when Planet Earth is calm.
In this area there are no historical records of truly devastating disasters, whether they are caused by volcanoes, storms, earthquakes or tsunamis. This has been a city spared by Gaia's Fury (not Gaia Vila Nova, but Gaia, Mother Earth).
Rebuilding is always possible, but it takes time, and it has costs. Geological and atmospheric stability represents, above all, a bonus for the quality of life, but also for financial stability.
As far as diplomatic stability is concerned, the scenario is not very different: Portugal is, above all, a neutral country, and international conflicts tend to have little influence here. We also have strong alliances with the European Union, Brazil, China, India, Japan and the United States, which, admittedly, also ensures great stability. Locally, high levels of civism and a Police Force of almost 8,000 ensure peace every day - the very low 0.374% Impunity Rate is a reflection of this.
All this factors combined guarantee, without surprises, an almost indestructible financial stability.
What is built here hardly falls!
The Ace Poker
The immense diversity, more than the magnificence of each individual scenario or each good reason to invest, is what makes Porto truly special and captivating. Those who come here know that they have everything at their disposal, so stay or return. Those who invest here, as a result, have in their sphere of influence a growing cosmopolitan community - and one of the most exquisite cities in the world.
A city that, in its own way and being, above all, unique and true to itself, combines little bits of so many cities around the globe, whether in terms of appearance, aura, atmosphere or feeling, cultural scene, urbanistic terms, or a mixture of some of these factors. Many many cities are present here and there, some of them in central areas or close to it, others in other districts or even in distant suburbs.
A true Queen of All Trades, Master of Some.
We're not yet at the level of the most established metropolises on Earth, but we're making great strides there.
And this is, curiously, what is perhaps the most interesting point for those who want to invest here. It is far easier to profit from a rising currency than from a currency that, being extremely rich, has stagnated.
Much more than an established superpower, we represent progress and future. And anyone can be part of it, for Porto is not of Portugal, but of the World.